The campaign, promoted by Ecoembes and the Ministry of Environment, Infrastructure, Territory and Recovery of the Generalitat Valenciana, will begin on April 22. The main objective is to increase the collection of plastic packaging, cans, and bricks by at least 10% on average during the months of June and July, compared to the same period last year.
Burriana competes in this challenge with other towns such as Almassora, l'Alcora, Onda, la Vall d'Uixó, Sagunto, Segorbe, Moncofa, and Almenara. Should Burriana win, the 6,000 euros prize will be entirely donated to the Fibromyalgia Association of the capital of La Plana Baixa, thus combining ecological commitment with social action.
To achieve this goal, a team of environmental educators will visit the municipality on three days. On April 22 and May 20, an information stand will be set up at the main entrance of the Municipal Market (Sant Victorià street) from 9 am to 2 pm. On May 12, the action will move to Rafael Martí Viciana Square at the same time. During these sessions, questions about waste separation will be answered, and common misconceptions about recycling will be addressed.
The campaign also focuses on new generations. The Ecoembes team will give environmental education talks to a hundred students at CEIP Pare Vilallonga and IES Llombai, on April 22 and May 12 respectively. These actions aim to maximize the impact of sustainability in both domestic and educational settings.
“"We are starting a challenge that goes far beyond recycling. It is an opportunity to demonstrate, once again, the type of city we are: committed, supportive, and aware of the value of every small gesture. Every container we deposit in the yellow bin is not just well-managed waste; it is a decision and a way to care for our environment, our beaches, our streets, and the place where we live."
“"Our effort has a solidarity purpose: to support the Fibromyalgia Association of Burriana. This means that recycling not only helps the planet but also people in our own city who need it. We will turn an everyday gesture into an act of help, because when a city unites, no goal is impossible."
