The event, organized by the Department of Commerce in collaboration with Creama and AFIC, featured the participation of 50 commercial establishments. These offered special discounts, promotions, tastings, and gifts to attendees.
Complementing the commercial offerings, the streets and squares of Dénia's center were filled with entertainment shows and various musical performances. Among the artists who performed were Luisma Star, in Maria Hervás Square; Lol i Pop, on Cop Street; the show Beatles for kids, and the group Quatre gats, who performed at different points along Marqués de Campo. There were also performances by Verea flamenca, on Colón Street, and Cometa Haley, in Consell Square.
