The Tourism Department of the Gandia City Council presented this Wednesday the balance of promotional actions from the first half of the year and the main novelties of the summer campaign Gandia a la Mar. The area's councilor, Balbina Sendra, highlighted the digital impact data of the Visit Gandia brand, as well as the growth in quality certifications within the sector.
During the first half of the year, Gandia carried out more than twenty promotional actions nationally and internationally, participating in fairs in Madrid, London, and Berlin. Additionally, the congress and events sector facilitated the arrival of over 15,000 attendees through the Convention Bureau.
Digitally, the official channels of Visit Gandia have seen a notable increase in reach. Municipal data indicates that social media views have risen to nearly 12 million. Regarding this, the Councilor for Tourism stated, «Between 2025 and 2026, we have taken a very significant step in digital communication and tourism marketing. It was essential to connect better with the public, the sector, and our promotional strategies».
The municipality remains the second in the Valencian Community with the highest number of companies distinguished with the SICTED quality seal. In total, the city has 167 affiliated establishments, an increase of 11 compared to the previous year. For Sendra, this indicator «demonstrates the commitment of our companies to quality and the continuous improvement of the tourist experience».
The main initiative for boosting activity during the summer months is once again Gandia a la Mar. This program, now in its third edition, aims to showcase local cultural heritage, festivals, and traditions directly on the beachfront to increase their visibility among visitors. This year's schedule will include exhibitions of Fallas, Semana Santa, the Tío de la Porra, and the Muixeranga, with the Corpus Christi festivity being introduced as a novelty.
«When we talk about sustainability, we often think of the economic or environmental dimension, but in Gandia, we also work on social sustainability. We want citizens to be part of the tourism strategy», explained the councilor, emphasizing that «we want our visitors to know what Gandia is, what our essence is, and what our traditions are. That authenticity is one of our main values as a destination».
In terms of music, alongside the continuation of the ‘Música al Jardí’ cycle, the summer programming will extend to the Jardín del Baladre under the brand ‘Nits del Baladre’, a space that will host various musical and cultural performances.
To centralize the offering of sports, film, and family activities, the council will distribute a printed information brochure during the summer. This document will include maps of the town, information on parking areas, and two QR codes. One will be for satisfaction surveys, while the second will link directly to the Agenda 365 of Visit Gandia.
«We want to facilitate the experience for our visitors as much as possible, allowing them to discover not only the beach programming but also all the cultural, heritage, and natural offerings that Gandia provides throughout the year», concluded Balbina Sendra, highlighting the importance of collaboration between public administration and the local business community.
