Almassora Merchants Boost Digitalization for Enhanced Competitiveness

A workshop in Almassora gathered local merchants to explore the use of audiovisual content and social media.

Generic image of a meeting of merchants discussing digital strategies.
IA

Generic image of a meeting of merchants discussing digital strategies.

The Almassora City Council and the Chamber of Commerce have organized a workshop to equip local merchants with digital tools, such as audiovisual content and social media, to enhance their competitiveness.

The 'Future of Commerce in Almassora' Breakfast Colloquium brought together merchants interested in strengthening their visibility and adapting to new market trends. The event focused on offering practical solutions for the digitalization of local commerce.
During the meeting, opportunities offered by digitalization were analyzed, especially in the field of online communication. The main objective is for businesses to effectively attract and retain customers through these new tools.

"The council maintains its support for local commerce, which it has defined as an economic engine and job creator in Almassora."

the Councillor for Economic Promotion
The Councillor for Economic Promotion, Silvana Rovira, welcomed attendees, emphasizing the municipal commitment to local businesses. The colloquium facilitated the exchange of experiences among participants and allowed them to learn about new strategies to improve the digital presence of their businesses.