Twenty One Cycling, the technical cycling apparel brand born in Barcelona, has opened its new store in Dénia, located at Carrer Carlos Sentí, 1. This establishment is more than just a flagship store; it represents a strategic step in the brand's evolution and a meeting point for the international cycling community that frequents the Costa Blanca.
Joan Garrós, CEO and founder of Twenty One Cycling, states, “Dénia marks a milestone in our expansion. We weren't looking for a conventional point of sale, but rather to bring real value to the brand and the community. This project, the first undertaken with the franchise model alongside a local partner, will be our flagship and the model to follow for future developments in international markets”.
The opening by Twenty One Cycling acknowledges the key role of Dénia and its surroundings in sports economy and tourism. The city, at the foot of Montgó and surrounded by iconic routes, serves as a training hub for World Tour teams and a gathering point for thousands of enthusiasts annually.
According to data from Tourespaña and Turisme Comunitat Valenciana, cycle tourism accounts for approximately 12% of foreign tourism in the Valencian Community. Alicante province, particularly the area encompassing Dénia, Xàbia, Calp, Teulada-Moraira, and the interior of Marina Alta, is a well-established destination for professional teams and amateur tourists, especially during the winter and spring months.
It is estimated that the Marina Alta region receives at least 40,000 cycle tourist visitors annually, who can represent up to 30% of hotel occupancy during the low season, contributing an economic impact exceeding 8 million euros per year solely within the region.
The new flagship store of Twenty One Cycling in Dénia goes beyond classic retail. The space is designed as a vibrant 'Clubhouse' for local and visiting cyclists, offering the latest technical collections, accessories from allied brands, and, most importantly, routes and cycling experiences, inspired by the brand's motto: “Cycling is a State of Mind”.
Twenty One Cycling was founded in 2020 in Barcelona, driven by the growing evolution of cycling as a social and cultural phenomenon. Beyond sports, it has established itself as a lifestyle linked to well-being, health, outdoor activities, and shared experiences among people with a common passion.
