The initiative, part of the Pasaporte Marina Alta (Marina Alta Passport), aims to introduce the region's tourism resources to sector companies, promoting cooperation and synergy creation for territorial development. The event gathered businesses involved in accommodation, restoration, active tourism, commerce, crafts, and agri-food production.
During the event, the main lines of action for the Pasaporte Marina Alta were presented. This project is driven by CREAMA and PACTE’MA and subsidized by the Generalitat Valenciana (LABORA) and the Ministry of Labor and Social Economy. The goal of these showcases is to integrate the interior municipalities' resources into the regional tourism offer, encourage off-season tourism, and strengthen the connection between the inland areas and the coast.
Attendees participated in a guided tour of BIMAU, where the urban art project was explained. Additionally, Local Development Agents provided information on available aid for the tourism sector, and the Ministry of Education presented opportunities for vocational training with interns.
Participating companies had the chance to discover a new tourism resource, share experiences, establish professional contacts, and explore potential collaborations. The event concluded with a coffee and networking session to further generate synergies and promote a tourism model based on cooperation and sustainable development.
