During the event, customers making purchases at associated establishments can win direct prizes, such as beach coolers and paddle ball sets, through promotional cards. Additionally, the campaign includes raffles for 50€ commerce vouchers. To enter these raffles, customers must scan a QR code, register, and enter a code provided by the establishment. Each purchase at a different shop earns an additional entry.
The main commercial areas of the city will feature ambient music, social media promotion, and a public address system to create a festive and attractive atmosphere that encourages public participation.
“"Commerce Day is an opportunity to highlight the work of our merchants and encourage citizens to continue supporting local businesses, which generate employment and contribute to maintaining a vibrant and dynamic city."
“"This campaign is a way to thank customers for their trust and to showcase the wide commercial offering of our city, made up of professional, friendly, and committed local businesses."
The initiative will also serve as a prelude to the summer sales campaign and reinforces the commitment of the City Council and the ACM to promoting local commerce and the municipality's economic activity.
