Paula Carabal, the Valencian influencer revolutionizing interior design on social media

The 28-year-old architect, trained at UPV, has gained popularity with her philosophy of 'there are no ugly things, only poorly combined ones'.

Generic image of a hand holding a phone with interior designs.
IA

Generic image of a hand holding a phone with interior designs.

Valencian architect Paula Carabal has established herself as an influential figure in digital interior design, sharing practical and creative home decoration tips through social media.

At just 28 years old, Paula Carabal, an architect trained at the Polytechnic University of Valencia (UPV), has captivated a wide online audience with her innovative perspective on interior design. Her popularity is based on the premise that "there are no ugly things, only poorly combined ones," a philosophy she applies to transform elements often considered unattractive into key pieces of decoration.
Her journey began when a project challenged her to integrate glass blocks (pavés), an often-disregarded material, into a design. This experience was the turning point that led her to develop her current content, focused on the intelligent combination of elements. Since then, she has accumulated nearly 50,000 followers, to whom she offers solutions for kitchens, sofas, and furniture, always with a practical and aesthetic approach.

"I have always been passionate about materials and constructive details, and in that work, I conducted a preliminary study of the identity, history, and society of the neighborhood with testimonies and photographs from my own family."

Paula Carabal · Interior design influencer and architect
One of her main focuses is the reinterpretation of materials like terrazzo or granite, present in many old Spanish homes. Carabal offers advice on how to combine these historic floors, turning what many consider an inconvenience into a design opportunity. This vision is even reflected in her own home, where she and her partner, also an architect, decided to preserve the original terrazzo.
Her inspiration comes, in part, from her native neighborhood, El Cabanyal, in Valencia, where she completed her Final Degree Project analyzing the facades and their potential restorations. This connection to architecture and daily life drives her content creation, which goes beyond trends, seeking real and functional solutions for any type of home, whether rented or owned.
Carabal dedicates significant effort to research and documentation for each video, ensuring that her advice is well-founded and useful. Her goal is to continue expanding her personal project, which merges architecture, dissemination, interior design, and art, with the intention of continuing to add value and happiness to her community.