The Director General of Institutional Promotion, Francisco González, has underlined the Generalitat's support for creativity and young talent during his speech at the 14th edition of the La Lluna Awards, the Valencian Community's advertising festival organized by ComunitAD, the Association of Advertising Communication Companies of the Valencian Community.
During the presentation of the Young Talent Award, Francisco González highlighted the "drive" of the participants in this edition, considering the event as the "most important and prestigious" regional advertising competition in Spain.
The Director General pointed out the "high level of the participants" and noted that the 'briefing' was "very well resolved," demonstrating "more daring and groundbreaking ideas among young Valencian advertisers and creatives."
González added that "for the Consell, it is very satisfying to support initiatives like this, which represent a very solid demonstration of young talent and the future of the advertising sector in our land."
Finally, the Director General of Institutional Promotion highlighted that the Generalitat "works hand in hand with the association ComunitAD to discover and foster young talent in the advertising sector."
The objective of this edition of the young talent award was to recognize the best campaigns to promote the responsible use of Artificial Intelligence (AI), mobile phones, and social networks among young people, as reported by the regional administration.
The award winners were: gold prize, 'La Comunitat fa Comunitat' (Brother, Andrea Artero Gómez, and María Cuerva Asensi); silver, 'Hizo falta un Apagón' (UCH CEU Valencia, Claudia Pintado Font, and María Just Roig); and bronze, 'Li(A)das' (UCH CEU Valencia, Celia Simó Pérez, and Izan Fernández).
