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EMTRE and Asindown Launch Inclusive Recycling Campaign

The new initiative 'Recycling is easier than you think' features Asindown users as protagonists to raise awareness about waste separation.

Generic image of two people shaking hands over a desk with papers, with a hint of recycling symbols in the background.
IA

Generic image of two people shaking hands over a desk with papers, with a hint of recycling symbols in the background.

EMTRE, responsible for waste treatment in the metropolitan area of València, today presented its collaboration with the Asesores de la Simplicidad project by Asindown on the occasion of World Environment Day.

The campaign, named ‘Recycling is easier than you think‘, is supported by a video starring two users from Asindown, Amparo Gallego and Amparo Palmero, who explain how to correctly deposit consumed products into their respective bins.
The presentation event took place at Asindown's training space in La Marina de València, called La Mare Que Va. The discussion panel, titled ‘Making the difficult easy (also in public policies)‘, was led by the president of EMTRE, Emilio Belencoso, and included the participation of the mayoress of València, María José Catalá, the director and manager of Asindown, Manuel Campos, and the video's protagonists.
Mayoress Catalá highlighted the importance of working with Asindown's 'influencers', Amparo Gallego and Amparo Palmero, to remind people of the need to recycle. She emphasized that environmental education is key and that, thanks to the City Council's campaigns and awareness vans, the waste separation rate has exceeded 34% in 2025.
During the talk, topics such as the ease of source separation, actions for greater sustainability, and the clarity of product packaging for container identification were discussed.
The president of EMTRE, Emilio Belencoso, expressed his enthusiasm for this inclusive initiative, which underscores how easy it is to separate waste at home. He also recalled that EMTRE offers free inclusive and adapted environmental education workshops for entities and associations throughout the metropolitan area of València.
For his part, Manuel Campos, director of Asindown, stated that the circular economy and social inclusion must go hand in hand, and that recycling can create training and employment opportunities for people with Down syndrome and intellectual disabilities. He emphasized the shared responsibility in the transition towards a greener and fairer future.
The EMTREduca program, funded by the Generalitat Valenciana, has been offering adapted workshops for people with functional diversity since September 2024, ensuring environmental education for all audiences. To date, 53 inclusive sessions have been held with 820 participants.
Additionally, EMTRE is organizing the 1st Metropolitan Environmental Education Conference on waste, which will take place on June 16th in Torrent, aiming to strengthen collaboration between administrations and improve waste management.

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