This new venture, which will air from Monday to Friday between 5:00 PM and 7:00 PM, marks the channel's third attempt this season to consolidate its afternoon slot. The program will be presented by María Domínguez and Rosa Porta.
Produced by Prime TV and Sherry, Està Passant Comunitat Valenciana will focus on live news and connections from various points across the Valencian territory. The channel promises a format with a clear public service vocation, seeking to report in real-time on events in the Comunitat Valenciana, Spain, and the world, with a close and rigorous perspective.
This decision follows the cancellation of La vesprada amb tu, which was on air for only two months and ten days. This magazine, presented by Carmen Alcayde and Ferran Cano, failed to improve the audience figures inherited from the previous afternoon offering, Va de bo, which also had a short run on the schedule.
A clear public service vocation and with the objective of reporting, in real-time, what is happening in every corner of the Comunitat Valenciana, in Spain, and in the world. And, furthermore, to do so with a close, rigorous, and useful perspective.
With Està Passant Comunitat Valenciana, À Punt is once again changing its strategy. While Va de bo focused on political debate and La vesprada amb tu on a society magazine, the new proposal prioritizes immediate news, with reporters deployed across the territory and a strong emphasis on live broadcasts, similar to the morning magazine format Connexió Comunitat Valenciana.
The afternoon slot continues to be one of the most unstable in À Punt's programming, with no format having managed to consolidate so far. This launch is part of a series of novelties announced by the channel after the Fallas, in an effort to redefine its programming and improve audience figures.
