Many small and medium-sized stores continue to work with management programs developed years ago. But the real problem is usually not the program, but the quality of the data: incomplete products, non-existent images, incorrect categories, poorly identified brands, different information depending on each manufacturer. This lack of unification hinders online sales and forces stores to dedicate many hours of manual work to it.
To address this need, we have developed **MerchantFace LBB**, a platform that automates the import, normalization, and enrichment of product catalogs, adapting to any ERP or management program without the need to replace it.
Our main strength is flexibility. We don't want to replace the stores' management program, but to make it much smarter. We detect incomplete items, incorporate missing information, link images, validate data, and prepare the catalog so it can be correctly sold on the online store, Google Shopping, Meta (Facebook and Instagram), and other digital channels, saving time and improving the quality of the published information.
Although many nursery stores are managed by very few people, our automations allow them to keep the catalog updated and keep all their sales channels updated, reducing work hours and avoiding repetitive tasks.
Recently, one of our clients, Pequenikas, from Ejea de los Caballeros (Zaragoza), told us an anecdote that perfectly summarizes our philosophy:. A couple from a nearby town was looking for the ideal stroller for their future baby and found it among the first Google results. This visibility led them to travel to the store to see it in person and finally buy it.
That stroller was not sold by chance; it was sold because the customer found it among the first Google results.
That stroller was not sold by chance; it was sold because the customer found it among the first Google results.
For us, this call meant much more than a sale. It demonstrated that when a business has a complete catalog, with quality and well-optimized information, it can compete with much larger companies and attract customers who, otherwise, would probably never have known about it.
If you are curious to learn about this case firsthand, Rosa, the manager of Pequenikas, can tell you about her experience and how improving product catalogs has helped her store gain visibility and new customers.
This is, ultimately, our goal: to help nursery stores grow. For almost fifteen years, we have adapted our technology to the sector's needs so that small specialized businesses can compete on equal terms in an increasingly digital market.
