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Diari Valencià

OPENDIR Finalizes Program with Top Brand Executives for Fifth Edition

The executive forum, to be held on May 21st in Alicante, will gather over 1,200 professionals to analyze solid brand building.

Generic image of a panel discussion or business meeting with three people interacting.
IA

Generic image of a panel discussion or business meeting with three people interacting.

The OPENDIR forum has completed its program with the addition of executives from Palladium Hotel Group, Starbucks, and Deloitte, who will participate in a panel discussion on building strong brands in competitive sectors.

The fifth edition of this executive event will take place on May 21st in Alicante, under the theme 'The New DNA of the Executive: Purpose, Action, and Impact'. The organization expects to bring together over 1,200 professionals to foster knowledge exchange, generate opportunities, and create synergies within the business community.
The panel discussion, moderated by Helena de Fuentes, will focus on key aspects such as customer experience, consistency in positioning, innovation at the point of sale, and adaptation to new consumption habits. The objective is to analyze how to generate value through branding in areas such as tourism, hospitality, food, and consulting.
The speakers joining the program include the president of Palladium Hotel Group, the general manager of Starbucks Spain and Portugal, and a partner at Deloitte. These profiles, linked to high-profile brands, will share their experience in managing businesses in constantly transforming sectors.
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"This addition will allow us to address success stories of consolidated brands in sectors in permanent transformation and to understand what levers must be activated for the public to desire certain products or services."

the president of El Círculo
The day will begin at 9:00 AM with an institutional welcome by the president of the Diputación de Alicante and the mayor of Alicante, along with the president of El Círculo. The program, which will run until 3:00 PM, will combine individual interventions, a dialogue, and the panel discussion to delve into topics such as brands, geopolitics, health, business management, resilience, international expansion, innovation, and training.
In addition to the new speakers, the event will feature other prominent figures such as the founder of Ferrero Tennis Academy, the co-founder and CEO of Facephi, political scientist Pablo Simón, author Sandra Moñino, and writer and screenwriter Albert Espinosa. Also present will be the president of EDEM and the territorial director of CaixaBank in the Valencian Community and Region of Murcia, who will discuss leadership, education, and business.
OPENDIR has elite sponsorship from CaixaBank, as well as support from premium sponsors such as Cajamar, Zabala Innovation, and Vissum Grupo Miranza. Various companies and entities have also joined as standard sponsors and collaborators, including the Alicante City Council and the Diputación de Alicante providing institutional backing.

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