The project, a collaboration between the Generalitat Valenciana and the Valencian Federation of Municipalities and Provinces, seeks to establish cycle tourism as a key tool for creating opportunities across the Valencian territory. The regional secretary for Tourism, José Manuel Camarero, and the director general of Local Administration, José Antonio Redorat, presented the initiative in Matet, emphasizing its role in connecting the region and increasing the visibility of small towns.

Camarero highlighted that these destinations embody the identity, heritage, and lifestyle of inland Valencia. Meanwhile, Redorat stressed the project's long-term vision, advocating for the need to provide stable content for the Ruta 99 to make it a consistent instrument for rural development that supports small businesses and the social fabric.

The cycling routes are designed to link municipalities and showcase their historical, natural, and gastronomic heritage. Circular routes with varying difficulty levels have been planned to cater to a broad audience and encourage family tourism. Notable itineraries include those in Torrechiva (25.3 km), Fuentes de Ayódar (73.2 km), Herbers (133.7 km), Palanques (56.9 km), Benillup (79.2 km), and Puebla de San Miguel (77.1 km).

The Generalitat has underscored that cycle tourism promotes local travel, reduces seasonality, and generates year-round economic activity, while also encouraging healthy lifestyles and respect for the natural environment.