The Ontinyent-based technology company LaVallWeb, specializing in web development, digital marketing, and technological solutions for businesses, has initiated a strategic collaboration with IA Empresas to develop artificial intelligence automatisms and AI sales agents capable of acting as functional employees within customer acquisition processes.
The project focuses on creating AI-powered voice agents that can make phone calls, hold conversations with potential clients, gather information, qualify sales opportunities, and help companies optimize their prospecting process.
These solutions are especially designed for SMEs, local businesses, and companies that need to improve their sales capacity without proportionally increasing their internal structure.
The initiative stems from the natural evolution of the digital services that LaVallWeb has been offering from Ontinyent, where the company has been working since 2007 on projects for web design, application development, e-commerce, online positioning, digital marketing, and custom solutions.
With this new line of work, the company expands its offering towards intelligent automation of business processes, incorporating AI tools applied directly to real day-to-day tasks.
The AI sales agents developed with IA Empresas are not conceived as a simple automatic response tool, but as systems capable of executing specific functions within a sales workflow.
Among their possible tasks are making initial contact calls, presenting services, detecting interest, collecting data, qualifying leads, and forwarding qualified opportunities to the human team.
LaVallWeb emphasizes that the goal is not to replace personal customer relationships, but to help companies gain efficiency, reduce repetitive tasks, and allow sales teams to focus on higher-value conversations.
Artificial intelligence thus becomes an operational support that can work constantly, orderly, and measurably, especially in the initial stages of acquisition.
This collaboration between LaVallWeb and IA Empresas represents a step forward in the practical application of artificial intelligence within the Valencian business community.
Instead of an abstract vision of AI, the project focuses on concrete, measurable, and results-oriented solutions: more managed contacts, better sales organization, and increased response capacity for businesses.
With this new automation line, both companies aim to bring artificial intelligence closer to businesses seeking to modernize their sales processes and adapt to an increasingly competitive environment, where speed of response, personalization, and operational efficiency are key to acquiring new clients.
