“"We continue our commitment to promoting our ceramics and, specifically, to projecting them beyond our borders. We have participated in this annual assembly where we have explained how we are working to improve the route, what initiatives we are implementing, how we are disseminating it, and the visits we are developing to consolidate it as a tourist product."
Castelló Promotes Local Ceramics at European Ceramics Route Assembly in Italy
The city of Castelló participates in the annual assembly in Deruta to enhance its ceramics as a tourist and cultural attraction.
By Mireia Blasco i Vidal
••2 min read
IA
Image of a ceramic artwork with abstract shapes and varied textures, displayed in a gallery.
The Castelló Tourism Board continues its commitment to international projection, participating in the annual assembly of the European Ceramics Route in Deruta, Italy, to consolidate ceramics as a tourist resource.
The city of Castelló, an active member of the European Ceramics Route since 2020 and the first Spanish city to join, has been present at this international forum. The meeting brings together representatives from 32 countries with the aim of strengthening a common strategy that highlights the cultural and tourist value of ceramics.
During the assembly, the Tourism Councillor presented the Castelló Ceramics Route, emphasizing its importance as a tourist and cultural resource. She highlighted the route's capacity to generate experiences linked to local identity and the relevance of being part of this international circuit to position the city as a specialized cultural destination.
These types of meetings allow for establishing synergies with other countries, learning about their working methods, and analyzing the actions they develop to promote ceramics. At the same time, they work together to strengthen this route at a European level and attract tourists interested in learning about this heritage. Ceramics are a top-level tourist attraction for Castelló, and the Board constantly works to enhance their value and make them a differentiating element within the tourist offer.
Parallel to the assembly, an exhibition was held where each participating city contributed a representative piece of its ceramic tradition. Castelló's representation was the work Toros, by artist Nela Sánchez Alonso, awarded the X National Ceramics Prize City of Castelló and part of the collection of the Castelló de la Plana City Council.
Created in 2010, the piece measures 24 x 44 centimeters and is made using the form ceramic technique, employing stoneware, porcelain, and enamel. The sculpture consists of two circular pieces with different textures on their faces, combining smooth, bristly, and rough surfaces.



