This strategy will allow the municipality to showcase its offerings to thousands of national and international visitors attending these events. The initiative seeks to reinforce Benicàssim's image as a place with attractions beyond the high season.
The campaign includes the dissemination of promotional videos highlighting the town's main attractions, such as its beaches, natural landscapes, cultural heritage, gastronomy, and diverse cultural and sports agenda. These projections will take place at key moments during the events to maximize their impact and reach among the audience.
“"The City Council intends to leverage the international projection of these events to showcase a municipality with a broad and sustainable offer, beyond its musical aspect."
With this action, the council advances its goal of de-seasonalizing tourism, seeking to attract visitors throughout the year and not just during the summer months. The intention is to project an image of Benicàssim as a dynamic and diverse destination.
“"The objective is for those who come to Benicàssim to discover the diversity of experiences the municipality offers and consider returning on future occasions."
