The Minister of Innovation, Industry, Tourism and Trade, Marián Cano, presented the Impactur 2024 Comunitat Valenciana study, prepared by Exceltur, in Xàbia. During this event, she advocated for a balanced, sustainable, and deseasonalized tourism model aimed at generating wealth and stable employment throughout the year.
Cano noted that these tax revenues are essential for sustaining essential services and highlighted the direct impact of tourism on the Valencian economy. For every 100 direct jobs in the sector, another 32 are generated in related areas such as commerce, transport, construction, or business services.
“"The Consell's objective is to consolidate more stable and qualified employment, boosting the activity of thousands of small businesses and professionals throughout the Valencian Community."
The report indicates that the tourism sector supports 384,171 jobs, equivalent to 17.4% of regional employment, and shows a significant improvement in labor quality. Temporary employment has decreased from 38.6% in 2019 to 7.3% in 2024, while productivity per worker has increased to 66,684 euros.
The minister emphasized that tourism has reached its highest historical contribution to the Valencian economy, with an impact of 29.622 million euros, equivalent to 19% of the regional GDP. This figure represents a 46.3% growth compared to 2019.
Marián Cano affirmed that these data confirm the need to move towards tourism with higher added value and defended the importance of strengthening the sector's competitiveness through innovation, training, bureaucracy reduction, and investment attraction.
