Digital transformation is redefining how companies, educational institutions, and creative sectors develop their training, production, and innovation processes. In this context, immersive technologies, advanced simulation, and motion capture have established themselves as key tools for enhancing efficiency, decision-making, and the learning experience. From Valencia, based in the Edificio Europa (Avda. Aragón, nº 30 - 1st floor, apt. 16, 46021 Valencia), Target3D Iberia engages in the integration of these technologies into projects in Spain, Portugal, and the rest of Europe. Its activity focuses on applying motion capture, simulation, and virtual training solutions, as well as the use of VR/AR/XR immersive technologies, virtual production, robotics, biomechanics, and the development of audiovisual content, animation, and VFX.
Within this ecosystem, the company boasts its own StudioT3D at its Valencia offices, a laboratory and technological experimentation space dedicated to motion capture, simulation, and virtual production, where companies, creators, and technical teams can test, develop, and validate projects in real immersive production environments, as well as conduct live demonstrations with students and their work teams.
Target3D Iberia is part of the international Target3D group, with a presence in the United Kingdom through Target3D Ltd and in New Zealand via Target3D New Zealand, reinforcing its position as a global network specializing in motion capture technologies and immersive solutions applied to multiple industries.
Furthermore, the company is an active participant in the Valencian ecosystem through its association and involvement with AVRE (Asociación Valenciana de Realidad Virtual), collaborating on industry initiatives and activities with professionals and students, such as the workshops held at Las Naves focused on immersive simulation as an engine for innovation, which help bring these technologies closer to the region's creative, educational, and business fabric.
In this regard, universities and training centers like Florida Universitària, in Catarroja, trust Target3D Iberia and its StudioT3D space for the training of their students. This includes periods during their academic studies, where Video Game Degree students regularly attend to develop their Digital Project and supplement practical classes, as well as through our internship programs for completing their studies with us.
Students from various training centers and universities in the Valencian Community participate in areas such as the commercial and marketing department, as well as in StudioT3D, where they collaborate on animation projects, technical support, and virtual production environments, connecting their education with the professional reality of the sector and completing their curricular internships with our team.
In the business realm, these technologies enable the digital recreation of complex environments, facilitating team training, process optimization, and risk reduction in controlled learning settings. These types of solutions are driving new, more efficient, interactive, and data-driven work models.
The educational sector is also undergoing significant evolution with the incorporation of these tools. Universities and training centers are adopting immersive solutions that promote more practical and experiential learning, enhancing the understanding of complex concepts and student engagement in their educational journey.
In parallel, the development of motion capture, simulation, and virtual production is expanding possibilities within the audiovisual industry, animation, and digital content creation, fostering more flexible and advanced production methods.
In this context, Target3D Iberia has recently participated in initiatives such as the Andalucía Game Jam, an event that brought together digital talent and professionals from the video game industry; in the comprehensive motion capture and virtual production solution for the video game 'The Occultist' by DALOAR Studios; and in projects developed with the Spanish Air and Space Force, in the field of advanced simulation applied to professional training and development, whose solutions have been presented in high-level institutional settings. The company has also spearheaded landmark projects by designing and implementing innovative motion capture, simulation, and immersive technology spaces, collaborating with universities, technology centers, public bodies, and companies from various sectors. Notable among these are the implementation of a motion capture system for Tecnalia's Flying Robots Lab, aimed at advancing research in aerial robotics and autonomous UAV systems; the creation of the ReceDxT Chair alongside the University of Granada, where Target3D is one of seven companies forming the Chair, focused on the development and research of technologies to improve people's quality of life and health; and the design and installation of a motion capture studio for the IE Robotics Club, providing a professional environment for training, experimentation, and project development related to robotics and new technologies.
In this expanding technological ecosystem, Target3D Iberia's clients and partners particularly highlight its practical approach, technical expertise, and adaptability to highly specialized projects bridging technology and its real-world market application, actively assisting companies and educational institutions in adopting advanced solutions tailored to their specific needs. The company is the official distributor for leading brands in the sector such as OptiTrack, Manus, Noitom, Captury, Tekscan, Theia, Laser Ammo, AUFIRE, Sense Glove, Creature Bionics, FLAIM Systems, Sony, among others in Spain and Portugal, within a broad ecosystem of international manufacturers and technology partners specializing in motion capture, simulation, virtual reality, and virtual production. These include reference solutions and technologies in the sector that allow Target3D Iberia to offer direct access to cutting-edge tools used in research, training, and production in professional environments globally.
Within this ecosystem, the company boasts its own StudioT3D at its Valencia offices, a laboratory and technological experimentation space dedicated to motion capture, simulation, and virtual production, where companies, creators, and technical teams can test, develop, and validate projects in real immersive production environments, as well as conduct live demonstrations with students and their work teams.
Target3D Iberia is part of the international Target3D group, with a presence in the United Kingdom through Target3D Ltd and in New Zealand via Target3D New Zealand, reinforcing its position as a global network specializing in motion capture technologies and immersive solutions applied to multiple industries.
Furthermore, the company is an active participant in the Valencian ecosystem through its association and involvement with AVRE (Asociación Valenciana de Realidad Virtual), collaborating on industry initiatives and activities with professionals and students, such as the workshops held at Las Naves focused on immersive simulation as an engine for innovation, which help bring these technologies closer to the region's creative, educational, and business fabric.
In this regard, universities and training centers like Florida Universitària, in Catarroja, trust Target3D Iberia and its StudioT3D space for the training of their students. This includes periods during their academic studies, where Video Game Degree students regularly attend to develop their Digital Project and supplement practical classes, as well as through our internship programs for completing their studies with us.
Students from various training centers and universities in the Valencian Community participate in areas such as the commercial and marketing department, as well as in StudioT3D, where they collaborate on animation projects, technical support, and virtual production environments, connecting their education with the professional reality of the sector and completing their curricular internships with our team.
In the business realm, these technologies enable the digital recreation of complex environments, facilitating team training, process optimization, and risk reduction in controlled learning settings. These types of solutions are driving new, more efficient, interactive, and data-driven work models.
The educational sector is also undergoing significant evolution with the incorporation of these tools. Universities and training centers are adopting immersive solutions that promote more practical and experiential learning, enhancing the understanding of complex concepts and student engagement in their educational journey.
In parallel, the development of motion capture, simulation, and virtual production is expanding possibilities within the audiovisual industry, animation, and digital content creation, fostering more flexible and advanced production methods.
In this context, Target3D Iberia has recently participated in initiatives such as the Andalucía Game Jam, an event that brought together digital talent and professionals from the video game industry; in the comprehensive motion capture and virtual production solution for the video game 'The Occultist' by DALOAR Studios; and in projects developed with the Spanish Air and Space Force, in the field of advanced simulation applied to professional training and development, whose solutions have been presented in high-level institutional settings. The company has also spearheaded landmark projects by designing and implementing innovative motion capture, simulation, and immersive technology spaces, collaborating with universities, technology centers, public bodies, and companies from various sectors. Notable among these are the implementation of a motion capture system for Tecnalia's Flying Robots Lab, aimed at advancing research in aerial robotics and autonomous UAV systems; the creation of the ReceDxT Chair alongside the University of Granada, where Target3D is one of seven companies forming the Chair, focused on the development and research of technologies to improve people's quality of life and health; and the design and installation of a motion capture studio for the IE Robotics Club, providing a professional environment for training, experimentation, and project development related to robotics and new technologies.
In this expanding technological ecosystem, Target3D Iberia's clients and partners particularly highlight its practical approach, technical expertise, and adaptability to highly specialized projects bridging technology and its real-world market application, actively assisting companies and educational institutions in adopting advanced solutions tailored to their specific needs. The company is the official distributor for leading brands in the sector such as OptiTrack, Manus, Noitom, Captury, Tekscan, Theia, Laser Ammo, AUFIRE, Sense Glove, Creature Bionics, FLAIM Systems, Sony, among others in Spain and Portugal, within a broad ecosystem of international manufacturers and technology partners specializing in motion capture, simulation, virtual reality, and virtual production. These include reference solutions and technologies in the sector that allow Target3D Iberia to offer direct access to cutting-edge tools used in research, training, and production in professional environments globally.
“"The company's differential value lies in its ability to translate complex and current technology into applied solutions with real impact in industry and education."
