Valencia's hotel sector is consolidating a positive start to the year, distinguishing itself as one of Spain's most profitable urban destinations. According to data from the latest Barometer of Profitability of Spanish Tourist Destinations, compiled by the employers' association Exceltur for the first four months of 2026, the Valencian capital recorded revenue per available room (RevPAR) of 84.6 euros. This represents a year-on-year increase of 13.6% compared to the same period of the previous year.
This evolution is particularly relevant when analyzing the sector's situation. While Spanish cities as a whole saw an average hotel income growth of 5.9%, Valencia managed to more than double this national average. Furthermore, it surpassed other urban destinations in growth rate, such as Seville, which advanced by 12.2%, or Malaga, which saw a rebound of 11.1%.
Exceltur's report highlights that these figures confirm the city's hotel sector has overcome the effects of the 2024 DANA (a severe weather event). The success of the campaign up to April also responds to a marked market trend at the start of the year, characterized by a gap between the urban and holiday models, where large cities have led growth against the stagnation of coastal destinations, which grew by 0.1% penalized by unstable weather and the early celebration of Easter.
In this context, the report indicates that the capital has benefited from consolidated rates, its varied urban agenda, and control over the illegal supply of tourist accommodation.
The Valencian Community is thus positioned as a driver of the urban hotel business on the peninsula at the start of 2026. Added to the capital's good performance is that of Alicante, which led national dynamism with a 16.8% rebound in its hotel income during the same period. Both destinations confirm the trend towards a progressive "premiumization" of the region's tourism sector, where profitability is no longer measured solely by the gross volume of overnight stays or the massive arrival of visitors, but by the capacity to attract a higher value-added tourist profile that increases revenue per available space.
