The city of Valencia continues to consolidate its position as a magnet for international investment with the arrival of MC Bertolini, the new European subsidiary of the Brazilian Bertolini Industria Química. The company has selected the Valencian capital as its base to lead its expansion across the continent, projecting an investment of 1.5 million euros during its first year of operation.
Founded in 1966, Bertolini has evolved from soap manufacturing to become one of the most significant companies in the home care sector in Brazil, with over 75 million units produced annually. Now, with its establishment in Valencia, the firm embarks on a new phase focused on internationalization, innovation, and the development of sustainable solutions.
“"The arrival of MC Bertolini strengthens Valencia's position as an attractive destination for international investment linked to innovation and sustainable industry. These types of projects not only bring investment but also generate skilled employment and contribute to strengthening our business and technological ecosystem."
The municipal strategy for attracting investments, promoted through Invest in Valencia, has facilitated the establishment of 77 international companies in the city since its creation in 2021, mobilizing nearly 400 million euros and creating approximately 3,800 jobs. These figures demonstrate Valencia's capacity to attract high value-added business projects and consolidate sustained economic growth based on innovation.
In this initial phase, the company has already allocated over 500,000 euros to its launch, including investment in product development, regulatory compliance, and patents. This investment effort will be reinforced in the coming months with the promotion of new advanced technical solutions aimed at European markets.
The arrival of MC Bertolini will also have a direct impact on the generation of skilled employment in the city. The company plans to expand its team with new hires linked to industrial operations, logistics, and project management, thereby contributing to the strengthening of the local ecosystem related to the chemical industry and applied innovation for consumption.
“"What started with a bar of soap today becomes a global platform. Valencia represents our bridge to the world. We are here to build long-term, with real and sustainable impact."
The establishment of MC Bertolini reinforces Valencia's position as a strategic destination for international companies seeking to grow in Europe, thanks to its innovative ecosystem, connectivity, and ability to attract talent. Invest in Valencia has played a key role, supporting the company in its landing through softlanding services, space search, and talent acquisition support.
