Spain: Between Romantic Love and Digital Dating

A CIS study reveals a hybrid society valuing modern principles but retaining traditional romantic imaginaries, with an ambivalent view of technology.

Split image: one side a vintage romantic illustration of two lovers, the other a modern smartphone screen displaying dating app interfaces.
IA

Split image: one side a vintage romantic illustration of two lovers, the other a modern smartphone screen displaying dating app interfaces.

Spanish society is undergoing a cultural transition, blending modern principles with traditional romantic imaginaries, according to a CIS study.

A recent study by the Sociological Research Center (CIS) paints a complex portrait of Spanish society, describing it as a hybrid entity navigating between romantic tradition and digital modernity. While modern in its principles, traditional elements still dominate its collective imaginaries, such as monogamy.
On a declarative level, Spaniards continue to prioritize values like health, care, stability, and mutual recognition over success or appearance. The belief that true love conquers all and lasts a lifetime, as well as the existence of a "soulmate," persists, even if it might seem naive in today's society. These romantic myths coexist with modern values like equality, characteristic of societies in cultural transition.
Data on dating apps highlight the penetration of digitalization into romantic relationships, though not entirely into morality. Despite their use, these platforms are met with a certain symbolic distrust, perceived as effective for contact but less legitimate for lasting love. Furthermore, among those not in a relationship, a lack of interest in starting one predominates, interpreted as a defense against potential frustrations, an increased value placed on autonomy, or simple life realism.
The study also points to an undervaluation of self-love or self-esteem in responses. This suggests that, for many Spaniards, love is understood primarily as devotion to others rather than self-care. This trend is striking, as self-esteem is fundamental for emotional balance and the quality of affective bonds.
In summary, the Spanish society reflected in the study deeply values romantic bonds, views partnership more as companionship than eroticism, maintains monogamy as the predominant norm, preserves classic romantic myths, and views the digital modernization of courtship with ambivalence. It is a relational, convivial, and still quite romantic society, albeit less idealistic in practice than in discourse.