Founded in 1993 and based in Vila-seca (Tarragona), Elektro3 works with over 25,500 clients worldwide —present in more than 26 countries— and has a catalog of over 26,700 products in stock in a logistics center of 30,000 m². The company goes far beyond conventional distribution: it accompanies hardware stores in their digitalization and transformation process, from space design and point-of-sale management to integration into e-commerce platforms, digital displays, or virtual storefronts.
Thanks to proprietary tools such as the digital platform, a mobile application, and API integrations, PrestaShop, and other solutions, Elektro3's client businesses can manage their online catalog, automate orders, and access dropshipping services, reducing operational costs and expanding their sales reach without the need for large investments.
“"We want to be the trusted partner for neighborhood businesses in their digital transformation. We believe that a traditional hardware store can compete in the current environment if it has the right tools and support."
The company also offers a 4,000 m² showroom where clients can see products in person, provides advice on creating or converting hardware stores, graphic and digital content production to strengthen the brand image of establishments, and deliveries within 24 hours.
Elektro3 has also recently launched a new free tool called "Content Channel" within its B2B portal to help hardware store owners enhance their digital presence quickly and easily. This solution allows businesses to create vertical videos and personalized image carousels for platforms like Instagram, YouTube, and TikTok using any product from their catalog. The tool automatically adapts content by applying the establishment's logo, typography, backgrounds, and music, saving hours of work and eliminating the need for technical expertise or reliance on external agencies.
“"Our purpose in the development department is to break down the barriers between the physical and digital worlds. Behind every solution we create, there is a very clear philosophy: that technology works for the hardware store owner, facilitating their daily life so that we grow together. These tools are just the first step of everything that is to come."
Also noteworthy is an innovative virtual reality (VR) project by Elektro3 that allows hardware store owners to explore their 300 m² demonstration store in a fully immersive way. Using the latest generation headsets and 360° format photographs with 8K resolution, clients can tour the showroom remotely and learn in detail about the company's latest advances in sales techniques, visual merchandising, product display, and marketing. This digital initiative, designed by its development team, aims to extend the physical experience beyond the central warehouse, enabling any associate to replicate these successful ideas in their own points of sale.
