The competition, promoted by the Department of Commerce, Hospitality, Consumption and Markets of the Alicante City Council, aims to boost the commercial fabric and fill the streets with a festive atmosphere. In total, 15,000 euros will be distributed among the twelve establishments that best represent the tradition and aesthetics of the festivities.
The jury will visit the participating shops on June 17. To select the winners, special attention will be paid to originality, creativity in product display, aesthetic quality, and the integration of elements related to the commercial activity in the festive decoration.
“"El certamen logra dinamizar y apoyar el tejido comercial, vertebrar los barrios y calles creando un ambiente festivo en los comercios e implicar al sector para llenar de tradición alicantina la ciudad estas Hogueras."
The prizes are divided into a first prize of 3,000 euros, a second of 2,000 euros, and ten third prizes of 1,000 euros each. With this initiative, the council seeks to recognize the effort of local merchants and encourage shopping during the festive days, attracting both residents and the thousands of tourists who visit Alicante.
