The municipal program for entrepreneurship support in Benicàssim is consolidating over 40 business initiatives and strengthening key sectors such as health, technology, tourism, and creativity. The new call for Benicàssim Activa has selected six new projects, highlighting female leadership with five initiatives promoted or co-led by women.

Since its inception, Benicàssim Activa has supported over 40 projects, fostering a diverse entrepreneurial ecosystem and contributing to job creation, innovation, and sustainable economic development in the municipality. This edition focuses on strategic areas such as cycle tourism, women's health, digitalization for SMEs, designer jewelry, family support, and audiovisual creativity.

Among the chosen projects are Pedal and Pause | Social Cycling Hub, focused on comprehensive services for cyclists; Womancare by Balanç, specializing in women's integral health; Clauvi Labs, offering technological solutions and artificial intelligence for SMEs; 0480 Studio, a firm for exclusive designer jewelry; a space for families and children's activities focused on parenting; and FRÀGIL, a proposal for branding, communication, and cultural creation.

The Mayor, Susana Marqués, has emphasized the importance of this edition for the growth of local talent and the commitment to equal opportunities. Meanwhile, the Entrepreneurship department has highlighted the technical and training support offered by the program to turn ideas into viable businesses, as part of the municipal economic revitalization policies.