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Miguel Hache to Design Fallas 2027 Graphic Campaign

The artist, known as Miguel Hache, has been selected to create the visual identity for the Fallas festival in 2027.

Generic image of a Fallas figure with artistic details.
IA

Generic image of a Fallas figure with artistic details.

Artist Miguel Manuel Hernández Aguelo, known as Miguel Hache, has been appointed to create the graphic campaign for the Fallas of València in 2027. The decision was made by a selection committee that evaluated 11 candidacies.

Miguel Hache's proposal has been chosen for the visual identity of the upcoming 2027 Fallas. The selection committee, driven by the Fallas department, assessed a total of 11 applications before making this decision, which will be officially announced tomorrow in the Local Government Board.
According to the committee's minutes, the selection was based on the artist's professional trajectory, recognized by the creative sector, as well as his creative capacity and the trust his graphic work inspires. The Councilor for Fallas, Santiago Ballester, visited the Valencian costume exhibition today with Hache, noting that the artist "possesses the best qualities for carrying out the work".
Ballester emphasized the importance of the graphic image as "one of the main tools for promoting and projecting the festival." He added that this call allows for "incorporating the quality, creativity, and professional talent of the sector into the visual narrative of the Fallas of València," also highlighting the "level and relevance" of the other proposals submitted.
The selected creative work will serve as the basis for the 2027 Fallas graphic campaign and its adaptations, including posters, social media content, and public display ads. The contract for the creation of the campaign and its basic adaptations amounts to 6,050 euros, with a maximum of 11,979 euros for subsequent applications.
The Valencian costume exhibition, which included the visit from the councilor and the artist, will remain open in the Salón de Cristal until June 12th.

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