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Mediterranean Digital Summit Consolidates Growth of Valencian Digital Sector

The event at IFA Fira Alacant brings together over 400 professionals to discuss e-commerce, digital marketing, and technology, focusing on profitability.

Generic image of digital connections and technology.
IA

Generic image of digital connections and technology.

The Mediterranean Digital Summit, held at IFA Fira Alacant, has concluded an edition that confirms the event's growth and its consolidation as a key meeting point for e-commerce, digital marketing, and technology in the Mediterranean arc.

Summit discussions revolved around returns, technology, and profitability, highlighting the growing role of the provinces of Alicante, Murcia, and Valencia within the Spanish digital ecosystem. Over 400 professionals attended the event, which this year emphasized profitability, efficiency, internationalization, and brand building, moving away from an obsession with accelerated growth.
Pedro Albaladejo, CCO of Webimpacto and a driving force behind the Summit, stated in his opening address that "brands and businesses are living in a demanding moment" and that "it's not about selling more, but about selling better." This philosophy was reflected in the talks, which captured the attendees' interest.
One of the presentations, featuring Reveni and Simuero, demonstrated how a return can become a loyalty tool through a solid brand-customer relationship. The Valencian artisan jewelry firm argued that many issues turn into product exchanges thanks to the bond built around the brand.
The second presentation, involving Shopify, Misako, Foot District, and Webimpacto, addressed the challenge of preventing technology from consuming resources meant for strategy or customer experience. Participants agreed on the search for solutions that allow businesses to focus their efforts on core operations.
Artificial intelligence applied to marketing and e-commerce was a recurring theme, alongside conversion strategies, customer loyalty, new acquisition models, marketplaces, and payments for international expansion. Lorena Romero, SEO Manager at Puma, analyzed AI's impact on digital positioning strategies.
Albaladejo championed the business potential of the Mediterranean arc, asserting that "from our region, we are demonstrating that you don't need to go far to lead innovation." He highlighted the strength of traditional sectors and the new generation of companies competing internationally through digitalization, such as PLD Space.
The Mediterranean Awards 2026 recognized the sector's diversity, honoring Shoppingfeed (best technology partner), María José Gil (CEO of D'arome, for her career), Omniwallet (best startup), D.Franklin (best digital brand), Padel Nuestro (marketplace strategy), and Cecotec (international strategy).

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