The aesthetic medicine and surgery market in Spain has undergone significant structural changes in recent years. The Valencian Community, with the presence of clinics like Clínica Dorsia in its three provinces, reflects this trend with a more informed patient, demand extending beyond one-off interventions, and an expanded care framework to meet new needs.
Spain ranks among the top ten countries globally for aesthetic interventions. Over the past decade, the annual number of surgical procedures has doubled, exceeding 400,000. Medium-sized cities and provincial capitals have seen increased demand as patients now access treatments closer to home, avoiding the need to travel to major urban centers.
Clínicas Dorsia's offering in Castellón, Alicante, and Valencia adapts to this evolution. The network integrates aesthetic medicine, aesthetic surgery, nutrition, and personalized weight loss, complemented by psychological support through Clínicas Origen. Each treatment begins with a prior medical assessment to define the protocol and subsequent follow-up.
The consistency of protocols across its centers allows the network to apply its model in cities of varying sizes. Fadela Hamza, Marketing Director, noted the clinic's founding purpose to improve patients' lives. María Jiménez, Commercial Director, highlighted the coordination between psychologists, nutritionists, and doctors. The 'Best Service of the Year® 2026' award in aesthetic medicine, based on user ratings, validates this methodology.
Today's aesthetic medicine patient in Castellón approaches consultations with more defined criteria, influenced by greater information availability and the ability to compare experiences. Transparency in protocols, medical team qualifications, and post-operative follow-up management are key factors in choosing a clinic.
The demographic profile has also transformed. According to Clinica Dorsia data, the number of male patients grew by 46% between 2024 and 2025, representing 14% of the network's total patients. This reflects the normalization of self-care among men and points to a more diverse demand base in cities like Castellón and across the Valencian Community.
Personal care is now conceived as a broader process encompassing image, emotional balance, and general health. In cities like Castellón, this translates into demand combining aesthetic procedures with nutrition programs and psychological support, needs previously scattered across different types of centers.
The integration of disciplines under a single care framework directs the market's movement throughout the Valencian Community. Networks with a consolidated presence, capable of coordinating multidisciplinary teams and maintaining uniform protocols in various cities, find in this new patient profile a solid argument for continued growth.
