Bétera City Council's Environment Department has launched a citizen awareness initiative under the slogan ‘Bétera, vas a amarla’ (Bétera, you're going to love it). 400 banners have been distributed throughout the municipality, including the urbanizations of Mas Camarena, Torre en Conill, La Masía, and Montesano, featuring direct messages about the importance of recycling, pet waste collection, the 'door-to-door' pruning collection service, and the use of the Ecopark.
The signage includes phrases such as ‘Bétera is not a landfill’, ‘Every waste to its container’, ‘This mess is yours, pick up its house’, or ‘We collect pruning door-to-door’. These messages have been strategically placed next to container islands, parks, and areas identified as critical for illegal dumping.
“"The objective of this campaign is to directly impact citizens, to raise awareness about the crucial role they play in caring for the environment and the cleanliness of the municipality's streets. Caring for Bétera is a joint commitment, between the City Council and each of the residents."
The Councilor for the Environment, Gloria Campomanes, highlighted that the installation of the banners represents a significant reinforcement for the planned course of action for 2026. She emphasized that cleanliness is a team effort, where small individual actions, combined with the work of the municipal service, will contribute to making Bétera a cleaner and more pleasant place.
For his part, the Councilor for Health, Carlos Abad, recalled the importance of picking up pet waste as a simple gesture of coexistence that helps keep streets and parks clean. The campaign aims to encourage pet owners not to use public spaces as areas for their pets.
Two years ago, the Environment Department implemented the 'door-to-door' pruning collection system throughout the municipal area, which has been well-received. However, it is considered necessary to promote campaigns like this to combat improper dumping and volumes exceeding stipulated limits.
The initiative is part of the ‘Bétera Sostenible’ (Sustainable Bétera) brand. The council reminds residents that the Environmental Attention Office is available at Avenida País Valenciano, 78, with three environmental educators to advise on the correct management of household waste. Additionally, the bulky waste collection service can be requested by calling 900 373 936.
