The campaign, accompanied by videos produced by Grupoidex recalling special moments for the club, arrives in a significant year: Elche CF celebrates its 104th anniversary, the Martínez Valero stadium its 50th, and the team is competing in its 26th season in the First Division.
The entity is focusing on a strategy that combines loyalty incentives, increased service digitalization, and measures to enhance stadium occupancy. The 2026/27 season ticket grants access to all 19 home matches in LaLiga EA Sports, eliminating the traditional 'economic matchdays'. This results in a price increase across the five ticket categories (Special, Adult, Youth, Child, and 'Baby'), with prices ranging from 990 euros (Tribuna) to 265 euros (Animation Stand and Fondo Ring for adults).
Loyalty is rewarded with a 15% discount for those who attended all 19 matches last season (10% for those who attended 17 or 18). For the 2026/27 season, it will be mandatory to use the season ticket for at least 15 out of the 19 games (attending, releasing, transferring, converting to a ticket, or upgrading the seat). Failure to meet this requirement in more than four instances without proper management will result in the loss of the renewal price for the following season.
The new 'franjiverde' card, costing 49.95 euros, includes a 'welcome pack', ticket discounts, priority for high-demand matches and away games, access to Elche Ilicitano and Elche Femenino matches, and priority in draws and experiences.
The club has also reorganized the stands with a sectorization of capacity and improved the season ticket portal for online management of renewals, seat changes, and seat transfers. The option to finance the season ticket remains, and the Season Ticket Area is reinforced.
The renewal period begins online on July 2nd and in person on July 13th (by appointment). Seat changes will be available from July 28th, and new season ticket holders can sign up from August 4th, subject to availability.
